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HORSHAM, Pa.--Aug. 7, 2014-- PhotoMedex, Inc. (NasdaqGS and TASE:PHMD) today announced that a new independent clinical study demonstrated a substantial reduction in hair regrowth following use of no!no! Hair using proprietary Thermicon™ technology. PhotoMedex's consumer products subsidiary Radiancy Inc. manufactures and sells the no!no! product line worldwide.
The study was conducted by the Consumer Product Testing Company, a world leader in contract laboratory testing of consumer medical and healthcare products and funded by the company. The study included 44 subjects with Fitzpatrick skin types II-VI and with blonde, black and brown hair. The subjects were treated on their arms and legs for 12 weeks. Quantitative hair counts were made by an independent evaluator reviewing a total of 160 treatment sites on the subjects over the course of three visits by each subject.
The statistically significant results (p<0.001) of this clinical trial conclusively demonstrated a substantial reduction in hair regrowth in the treated areas. The company will seek to publish the results in a peer-reviewed journal in the near future or will otherwise make the final study report available on its website.
PhotoMedex CEO Dolev Rafaeli stated, "This important new study directly contradicts the claims of certain of our competitors, who have sought to mislead consumers with a highly flawed study and claims. Beginning in 2011, Radiancy substantially curtailed its advertising claims regarding the effectiveness of the no!no! Hair in an effort to deter overzealous plaintiffs lawyers from bringing meritless claims against the company."
Dr. Rafaeli added, "We will closely evaluate the results of this study as a basis for expanding our advertising claims to provide consumers with accurate information about the safety and effectiveness of our no!no! Hair product line, the category leader. The decision to undertake this blinded study was partly influenced by continued unsubstantiated assertions in the marketplace from failing competitors and dishonest short-sellers of our common stock about the effectiveness of no!no! Hair, beginning with a competitor's unsuccessful and ultimately dismissed court battle in 2012."
Radiancy has a long-standing commitment to offering consumers products with demonstrated track records of safety and effectiveness. Radiancy has sold more than five million no!no! Hair products worldwide. Consumer testimonials have attested to the fact that with proper and continued use, no!no! Hair is a safe and effective product for immediate and long-lasting hair removal results for women and men of all hair color and skin types.
Radiancy remains committed to demonstrating the validity of consumer testimonials and previous clinical studies as to the effectiveness and safety of the no!no! Hair product line, and confirms that with proper and continued use no!no! Hair provides safe, painless and long-lasting hair-removal results.